Eleftherios Chaloulakos was born in 19th of May 1972. Graduating from Solvay’s Business School and having received his first Master in Business Administration (MBA) from Brussels University (ULB) he undertook a second postgraduate degree in Food Science (MSc) at the Agricultural University of Athens. Having worked for one year at the Own Stocks Trading Company (1999-2000), from 2000 and for a three-year period he was recruited as a marketer for General Mills. His 16-year career in Mondelez (previously named as Kraft) began in 2003 where he served as a Marketing Manager for the company’s Greek department. In 2005 he was promoted for the position of Southern Europe’s Marketing Manager in Barcelona from where he returned back in Greece in 2007 as a Managing Director. In 2014 he moves to Zurich to deliver his duties as Category Director of Southern Europe. Since 2016 and until today he has been in Madrid where he works as an Area Managing Director for Spain and Portugal. He is currently working on the development of his own business in Madrid, a museum of illusions.